Filed under Marketing

paybyatweet, ever heard of it?

I just experienced something crazy…someone gave me a very nice PSD template in exchange for posting a tweet promoting the treasure I had found. After I sent it off, they let me download the file.┬áThat’s neat! Paying with Twitter. Since June of 2010? I’m surprised it took this long. It’s so basically obvious and useful. … Continue reading

Write More Good by Wayne Geyer

(from How magazine, June 2009) In this article, we’ll look at four ways to improve your copywriting: defining a message; translating that message into headlines that push beyond puns; writing simple body copy for an ad; and editing your client’s copy for clarity and style. This of the process of defining a message as a … Continue reading

Learning Agility

From “Who Can Help the CEO” | Harvard Business Review – April 2009 There is a growing consensus among researchers that people learn leadership by carefully reflecting on experience and thoughtfully setting goals for how to proceed. The ability to absorb experience’s lessons in this way is known as learning agility.

Online Marketing Manager (job listing)

From craigslist.org | marketing jobs Responsibilities: The Online Marketing Manager will be responsible for supporting the sales team and managing all lead generation initiatives including: * Identify upsell opportunities with current users and developing email nurturing campaigns to these users plus our 25k+ database of leads. * Reach out to current users through segmenting and … Continue reading

Maximum Difference Scaling

From “What do Customers Really Want” – Harvard Business Review | April 2009 – Consumers have a hard time articulating their real desires – Customers are apt to say the want many or even most product attributes listed in preference rating tools Maximum Difference Scaling (MaxDiff) – Researchers amass a list of product or brand … Continue reading

Blue Ocean Strategy

p.151 Contrary to conventional wisdom, mounting a massive challenge is not about putting forth an equally massive response where performance gains are achieved by proportional investments in time and resources. Rather, it is about conserving resources and cutting time by focusing on identifying and then leveraging the factors of disproportionate influence. Key Questions: 1) What … Continue reading

Blue Ocean Strategy

Curves built on the decisive advantages of two strategic groups in the U.S. fitness industry- traditional health clubs and home exercise programs- and eliminated or reduced everything else. (57) In reality, though, there is a chain of “buyers” who are directly or indirectly involved in the buying decision. The purchasers who pay for the product … Continue reading

Blue Ocean Strategy

Companies tend to do the following: 1) Define their industry similarly and focus on being the best within it 2) Look at their industries through the lens of generally accepted strategic groups and strive to stand out in the strategic group they play in 3) Focus on the same buyer group, be it the purchaser, … Continue reading

Blue Ocean Strategy

It is important to distinguish between value innovation as opposed to technology innovation and market pioneering. Value without innovation tends to focus on value creation that is not sufficient to make you stand out in the marketplace…Innovation without value tends to be technology-driven…often shooting beyond what buyers are ready to accept and pay for. Value … Continue reading

Blue Ocean Strategy

A strategic move is the set of managerial actions and decisions involved in making a major market-creating business offering. (10) The key defining feature of blue oceans was value innovation – innovation that was linked to what buyers value. (192) In the 1970’s, the Japanese created a new blue ocean, challenging the U.S. automobile industry … Continue reading