“I didn’t do [research] for Typekit, because it was an idea I totally needed myself.” Then he said, “But you know, research would have made it easier to explain the concept to people who didn’t understand it.” 


“I want to know the real world in which the idea might be used. I used to always hear the answer, “Everybody!”. These days, entrepreneurs are smarter. They have a better idea whom they are creating something for, but it is still a sketchy idea. Spending a day or two putting meat on that user is powerful. It guarantees that you have no illusions about the things your idea will solve and the things it will not affect. And that word, “illusions,” is one to contemplate.”


–  Jeff Veen, founder of Typekit–now part of Adobe

Actually having a product that worked was important in contrast to not having a product at all. Delivering anything functional was seen as a success. Whether users could easily use it was often outside the picture. (13)

Remind yourself of Microsoft, who surprised the design world with a coherent, beautiful system across devices – Windows 8. Google, the former engineers’ kingdom, redesigned all its significant products and employs UX designers all over the world. And of course Apple, the most valuable company in the world, built its success on well-crafted designs. These are all signs of a change of paradigm. (17)

A UX designer’s work should always be derived from people’s problems and aim at finding a pleasurable, seductive, inspiring solution. User experience lies at the crossroads of art and science and requires both extremely acute analytical thinking and creativity. (20)


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s