Posted in August 2009

Write More Good by Wayne Geyer

(from How magazine, June 2009) In this article, we’ll look at four ways to improve your copywriting: defining a message; translating that message into headlines that push beyond puns; writing simple body copy for an ad; and editing your client’s copy for clarity and style. This of the process of defining a message as a … Continue reading

Business Intelligence – from Wikipedia

Business intelligence (BI) refers to skills, technologies, applications and practices used to help a business acquire a better understanding of its commercial context. Business intelligence may also refer to the collected information itself. BI technologies provide historical, current, and predictive views of business operations. Common functions of business intelligence technologies are reporting, OLAP, analytics, data … Continue reading

Emerson: Self-Reliance – Introduction (On politics)

(these are the words of Richard Whelan) A person who is wise and virtuous, loving, sincere, honorable, self-reliant, self-disciplined, generous, and nonviolent acts responsibly and reasonably, and does what need to be done. He or she is capable of governing himself or herself, not only morally but also politically. That conclusion was taken for granted … Continue reading

Emerson: Self Reliance – Introduction

(most of this is not Emerson, but interpretation from Richard Whelan) The universe and everything in it form a single, unified, organic system. Emerson advocated a life that would be lived in full and constant awareness of that “unity of cause.” The wise person is one who looks through the phenomenon of the material world … Continue reading

Learning Agility

From “Who Can Help the CEO” | Harvard Business Review – April 2009 There is a growing consensus among researchers that people learn leadership by carefully reflecting on experience and thoughtfully setting goals for how to proceed. The ability to absorb experience’s lessons in this way is known as learning agility.

Online Marketing Manager (job listing)

From craigslist.org | marketing jobs Responsibilities: The Online Marketing Manager will be responsible for supporting the sales team and managing all lead generation initiatives including: * Identify upsell opportunities with current users and developing email nurturing campaigns to these users plus our 25k+ database of leads. * Reach out to current users through segmenting and … Continue reading

Maximum Difference Scaling

From “What do Customers Really Want” – Harvard Business Review | April 2009 – Consumers have a hard time articulating their real desires – Customers are apt to say the want many or even most product attributes listed in preference rating tools Maximum Difference Scaling (MaxDiff) – Researchers amass a list of product or brand … Continue reading