From “When did we start trusting strangers”

From http://www.webguild.org/presentations/when_did_we_start_trusting_strangers.pdf

“When did we start trusting strangers?” is an in-depth study and there are many aspects of analysis that we are unable to cover in this report. If you want to know how to operate in the new influencer landscape and what this means for your business please contact us at consultancy@umww.com and we can share the key results and impact for your brand or business:

• Who is the influencer in your business category?
• What marketing communications work for your influencers?
• What they do online?
• What they create, what they view, what they share?
• What does it mean for your marketing communications?
• What are the implications for your business?

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